by Julie Comber | Nov 2, 2016 | Beauty Business Tips
Habits of Successful Clinic Owners (and other business owners) Running a retail business is both demanding and exhausting. Running one where customers are booked one to one with your staff is even more demanding in terms of Marketing Strategy and Standard...
by Julie Comber | Aug 25, 2016 | Marketing
Using Google Analytics to increase enquiries from your website You put up a promotional offer. You load it onto your website, you post it on Facebook, you send it out in a newsletter and you put up posters in your Salon. Which one of those mediums gets you the...
by Julie Comber | Jul 2, 2016 | Marketing
Should Beauty Businesses Be On Instagram? Beauty businesses have invaded Facebook! It appears to be widely accepted that a Beauty business ‘needs’ a Facebook page. We set one up, post a few deals and BOOM – we’ve over it! If this is you,...
by Julie Comber | Jun 9, 2016 | Marketing
Should I Have A Facebook Page For My Salon? Having a Business Page on Facebook is something that people ‘do’ – right? Well, most do. We start our salon, we set up a page and invite friends to like and share it. Then we wonder why the phone is not...
by Julie Comber | May 23, 2016 | Marketing
Which Online Advertising Should I Use? I started my Beauty business at the very time Facebook came to be. Not a stranger to advertising, but a complete novice to electronic marketing (we all were!), I learned electronic advertising from the ground up. Today I am going...
by Julie Comber | May 3, 2016 | Beauty Business Tips
How To Attract The Clients You Will Love To Keep Behaviour of a particular type is a choice. People judge on behaviours. The behaviours of all those around you will affect how your business is seen – even those behaviours that are beyond your control. Your...
by Julie Comber | Apr 6, 2016 | Beauty Business Tips, Marketing
Five Strategies To Make More Money Without Continually Running Promotions Driving profit up and driving revenue up are two completely different things. it’s important to understand this. Both driving of sales and driving of profit require structured strategies...
by Julie Comber | Mar 15, 2016 | Beauty Business Tips
Three Things You Need To Know Before Introducing IPL Treatments To Your SalonIn February 2007 I established the very first Terra Nova Clinic. We specialised in IPL and in Cellulite Treatments. Neither were commonly offered and both at that time were very highly...
